Pepsi Vs. Coca-Cola

It is no secret the rivality that has taken place for many years between Pepsi and Coca-Cola. This time, Pepsi launched a campaign called "Summer Time Is Pepsi Time" where Pepsi receives help from Santa Claus (an iconic Coca-Cola character).

Massimo d'Amore, CEO-PepsiCo Beverages America said: "Its right for Pepsi to play with this inside joke that in summer time everybody drinks Pepsi, even the most iconic Coke celebrity, which is Santa" and I agree! I really like the campaign and the execution! Take a look at the spot:

This spot was created by Omnicom Group's TBWA/Chiat/Day. What do you think of this new Pepsi campaign? Do you think Pepsi can "own" the summer?

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Beautiful Butter Dance Rays Light Photos Gallery

Beautiful Butter Dance Rays Light Photos Gallery. If you've found this blog helpful, please click like and share with your Friends! I'm grateful for your support.

 

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Wood Burned Portraits Photos Gallery

Wood Burned Portraits Photos Gallery. During WWII It wаs а military hospital whеrе hаvе bееn sаvеd thousands оf livеs оf Soviet soldiers. А grоup оf artists decorated thе walls оf thе hospital with thе portraits оf thе sоldiers using fire.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Stoyn Ice Cream Pictures Gallery

Stoyn Ice Cream Pictures Gallery. Super Mario with Tequila Sunrise flavor could be good.

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McDonald's Digital Interaction - Part 3

This is yet another interactive McDonald's Billboard in Stockholm (Sweden). The interactive billboard challenged anyone to play a game of pong to win free goodies from McDonald. Anyone with a smartphone could play!

The system’s designers wanted to make it as easy as possible to begin playing, requiring users to simply enter a URL in their mobile phone’s browser. As soon as the smartphone’s geolocation confirms the player is in the area, the game begins, with the player controlling the billboard’s Pong game with the smartphone’s touchscreen.

Even though if you don't like McDonalds food, this is a great way do do something different, specially if we consider that we have an over saturated advertising market... And the association with the brand is present! It seems really fun!!!

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