This is yet another interactive McDonald's Billboard in Stockholm (Sweden). The interactive billboard challenged anyone to play a game of pong to win free goodies from McDonald. Anyone with a smartphone could play!
The system’s designers wanted to make it as easy as possible to begin playing, requiring users to simply enter a URL in their mobile phone’s browser. As soon as the smartphone’s geolocation confirms the player is in the area, the game begins, with the player controlling the billboard’s Pong game with the smartphone’s touchscreen.
Even though if you don't like McDonalds food, this is a great way do do something different, specially if we consider that we have an over saturated advertising market... And the association with the brand is present! It seems really fun!!!
