To create a good ad is extremely challenging, specially because of the digital tendency we have now. In this post I want to talk about some print ads I found on the web, but first of all I want to make clear that I'm not agree in using sex to sell, thats very common and you see it in many ad campaigns, for me is the easiest and lazy way to sell... But what about sex products? How can you sell them without being so explicit? Well, Durex Condoms has the answer, they have a series of brilliant ads! Take a look:
