Yesterday I was in conference offered by Microsoft and they presented a case that I really like. Its a case of digital interaction with billboards.
Billboards are nothing new, but McDonald's is using them in a smart way. They did something really different: interactive billboards. DDB Stockholm created this clever and simple interactive billboard game for McDonald's, menu items bounce and fly through the screen. If you're quick enough to capture one in a cell-phone pic, it's yours free at a nearby McDonald's. Take a look:
