This is another interactive McDonald's billboard in Piccadilly Circus, England. Passers-by could interact with images displayed on McDonald’s giant LED screen, and visitors were able to take an interactive role at one of London’s most photographed locations.
McDonalds has invited members of the public to upload their photographs of the McDonald’s Piccadilly Circus sign on Flickr. Take a look at the video:
I think its a good idea, but they show things like a hat, an umbrella, things that has nothing to do with McDonalds or fast food... This, in my personal opinion, should reinforce brand equities. What do you think?
