It is no secret the rivality that has taken place for many years between Pepsi and Coca-Cola. This time, Pepsi launched a campaign called "Summer Time Is Pepsi Time" where Pepsi receives help from Santa Claus (an iconic Coca-Cola character).
Massimo d'Amore, CEO-PepsiCo Beverages America said: "Its right for Pepsi to play with this inside joke that in summer time everybody drinks Pepsi, even the most iconic Coke celebrity, which is Santa" and I agree! I really like the campaign and the execution! Take a look at the spot:
This spot was created by Omnicom Group's TBWA/Chiat/Day. What do you think of this new Pepsi campaign? Do you think Pepsi can "own" the summer?
